Samuel Koku Anyidoho, a former deputy general secretary of the National Democratic Congress (NDC), has said the opposition party lacks a clear message and consistency when it comes to marketing its policies ahead of the 7 December polls.

Anyidoho says the 2024 presidential candidate of the governing New Patriotic Party (NPP), Mahamudu Bawumia has demonstrated clarity and consistency in communicating his policies ahead of the polls.

Speaking on Atumpan with  Bonohene Baffour Awuah on AsaasePa 107.3 on Monday (30 September), Anyidoho said ” There is a confusion around the communication of the policy by the NDC from the chairman, Johnson Asiedu Nketiah, the flagbearer and communicators.”

”Bawumia remains consistent on digitalisation… when he talks to their supporters [NPP] they are consistent regarding their message.”

”Come to our [NDC] side, just one single 24-hour economy policy and everybody is saying something different. To make matters worse, John Mahama himself at the NDC manifesto launch made it worse by saying 24-hour is going to be night clubs and discothèque,” Anyidoho said.